Vahid Nasehifar; Elaheh Mohamadkhani
Abstract
Employees’ performance is always considered by the managers of the organizations to gain competitive advantage. Both job involvement and commitment of employees are necessary for organization. Transformational leaders can improve the efficiency of human resources. Therefore, they use their human ...
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Employees’ performance is always considered by the managers of the organizations to gain competitive advantage. Both job involvement and commitment of employees are necessary for organization. Transformational leaders can improve the efficiency of human resources. Therefore, they use their human resource strategy to enhance employees’ affective commitment and job involvement.
The present study investigated the relationship of human resource strategy and transformational leadership with affective commitment among employees of the Sina insurance company. It was a descriptive survey in terms of methodology and an applied study in terms of objective. For data collection, a questionnaire was administered to 92 participants selected by cluster random sampling. The hypotheses of the study were tested by structural equation modeling (SEM) using partial least squares (PLS). The results showed the positive, significant relationship of the human resources strategy and its dimensions with affective commitment and also the relationship of transformational leadership and its dimensions with affective commitment. The effect of the staff recruitment strategy and intellectual stimulation on affective commitment had the maximum factor loading in the theoretical model of the study.
JEL Classifications: O15; J24; M12
ghasem ansaari ranani; vahid nasehi far
Volume 18, Issue 56 , January 2008, , Pages 123-140
Abstract
By developing the global condition and changing the Industrial Economy to Service Economy, and also considering the fast development of organizations and service institutions in all over the world,a new field of marketing as called, "Services Marketing" has been introduced. Different professional branches ...
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By developing the global condition and changing the Industrial Economy to Service Economy, and also considering the fast development of organizations and service institutions in all over the world,a new field of marketing as called, "Services Marketing" has been introduced. Different professional branches of service marketing such as "Financial Services Marketing: in financial institutions and financial dealing have been practiced. Considering the importance and implication of financial services marketing in the development of stock exchange market , We have reviewed this issue in the present research. This study is a survey related with applying the context , methods and financial services marketing models in Tehran stock exchange market. Regarding the research literature, marketing model of dealing services are as follow: l. Marketing Mixes , 2.Marketing research in the field of assessing self-potentiality, knowing the competitors, investors and environmental conditions, 3.Market segmentation, its
